The election is finally over and I’ve already cast my vote for the winner of this season’s The Bachelor, so I figured all my major decisions were behind me for a while. Hasbro, however, has decided to throw a wrench in my plans. In an effort to modernize its classic Monopoly game, the brand is allowing the masses to vote for the next iconic Monopoly token on its Facebook page. But more importantly, it’s also taking opinions on which pieces to save (thimble thimble thimble thimble).
For several years now, social media has helped brands make game-changing decisions. Aside from a few missed opportunities (Twinkie crash of 2012), fans, friends and followers have been responsible for picking new label designs, saving on-the-bubble TV shows, bringing acclaim to underrated talent, and even getting Ken and Barbie back together.
Likes, tweets and shares are signatures on social petitions. If only the brilliance of the people had been there back in yore to spare us from these terrible decisions:
The purple M&M fake out: In 2002, consumers had spoken and they decreed that purple would be the next M to join the won’t-melt-in-your-hand family. Have you eaten a purple M&M in the past ten years that wasn’t at your cousin’s baby shower? Mars didn’t yet have a MySpace page to manage the public outcry.
Series finales of Seinfeld, Dallas and Felicity: Cop out, cop out, and depressing, respectively. Cult hits with cult followings deserve a little closure. Wonderfully, we have a second stab at Dallas and the network is doing an awesome job keeping fans in on the action. Where was this Dallas Pinterest page when fans wanted to find Pamela Ewing’s puffy sleeved dresses in 1983?
The 18th Amendment: Insert loud collective boo here.
Lucky Charms mallow mix-up: Saturday mornings haven’t been the same since 1994 when General Mills changed its yellow moons to blue. Confused children everywhere wondered why their leftover milk was just a little bit greyer.
Super Mario Bros 2: Life-giving turnips? Come on Nintendo.
First Thanksgiving menu: While I like the nice story about working as a new community to plant and harvest corn, couldn’t those guys have aimed their shotgun at a wild lobster? It was New England for crying out loud.
Popple extinction: Remember those little critters that morphed into un-kickable soccer balls? They were ahead of their time. We could have saved them – potentially sparing ourselves from their horrific second-cousin-once-removed Furby.
Monet’s haystacks: Claude is my hero. I’ve visited his home in France, seen his collections in museums world-wide, and his work smatters my every wall; but one haystack was more than enough. Think of all the additional water lilies, Japanese bridges and ladies holding umbrellas we could be enjoying today if he’d had Instagram followers to give him some tough love.
While social media wouldn’t have spared us from everything, I like to think a little pressure from the people could have slightly swayed some of our past decision makers. On the other hand, sometimes the bad TV show or wrong-colored candy coating has overstayed its welcome and the people need to just let it go.
What historical decisions do you wish you’d had a say in via social media?